Monday, December 27, 2010

SONATA LEADS HYUNDAI TO IIHS TOP SAFETY PICK HONORS

Hyundai Genesis, Santa Fe, Sonata and Tucson Achieve Highest Rating Under the Insurance Institute for Highway Safety’s Toughened Criteria

Four Hyundai models, including the North American Car of the Year finalist Sonata, achieved the 2011 Top Safety Pick honor from the Insurance Institute for Highway Safety (IIHS). Joining the Sonata in receiving this top safety distinction are the Hyundai Genesis, Santa Fe and Tucson. Top Safety Pick recognizes vehicles that do the best job of protecting people in front, side, rollover, and rear crashes based on “good” ratings in Institute tests. Winners also must have available electronic stability control, a crash avoidance feature that significantly reduces crash risk.

“Safety is a top priority at Hyundai, and you really see that with the 2011 Sonata,” said John Krafcik, president and CEO, Hyundai Motor America. “The all-new Sonata was the first mid-size car to receive a five-star crash test rating under NHTSA’s new, more stringent 2011 system. The combination of the NHTSA five-star rating and the IIHS Top Safety Pick honor puts Sonata in a safety position unsurpassed in the industry.”

The IIHS Top Safety Pick ratings help consumers pick vehicles that offer a higher level of protection than federal safety standards require. Last year, the Institute toughened the criteria for Top Safety Pick by adding a requirement that all qualifiers must earn a “good” rating for performance in a roof strength test to assess protection in a rollover crash. According to the new guidelines, roofs must be more than double the strength of current federal requirements in order to better maintain vehicle integrity in the event of a rollover accident.
 
The Institute awarded the first Top Safety Pick to 2006 models and then raised the bar the next year by requiring “good” rear test results and electronic stability control as either standard or optional equipment. With last year’s addition of new criteria for roof crush the Institute’s crash test ratings now cover all four of the most common kinds of crashes. 
 
 

Thursday, December 23, 2010

Hyundai-Kia and VW lead the list of top safety picks

Improved roof crush testing boosted SUV ratings, IIHS says

DETROIT -- Hyundai Motor Corp. and its affiliate Kia Motors, along with Volkswagen AG, had the greatest number of top safety picks in the latest crash safety study by the Insurance Institute for Highway Safety.

Hyundai-Kia had nine vehicles that met Institute standards. This placed them in a tie with the German automaker and its luxury brand Audi, which also had nine vehicles among the winners.

Following with eight vehicles each were General Motors Co. and its Chevrolet brand; Ford Motor Co. and its luxury brand Lincoln; and Toyota Motor Corp. and affiliated brands Lexus and Scion. Japanese automaker Subaru earned five awards.

Sixty-six 2011 models earned the nonprofit agency’s “top safety pick” rating, including 40 cars, 25 SUVs and one minivan. No small pickups won the rating; large pickups will be tested later.

Tougher criteria

Tougher criteria in the past two years due to the addition of a roof strength requirement and electronic stability control prompted some automakers to redesign vehicles so they would score higher in the IIHS review.

"Automakers deserve credit for quickly rising to meet the more challenging criteria," said Adrian Lund, the insurance safety group's president. "That gives consumers shopping for a safer new car or SUV plenty of choices to consider."

Hyundai and Kia reversed poor roof crush ratings a year ago for the Tucson and its small SUV twin, the Kia Sportage. Hyundai also improved the roof on the mid-size Santa Fe SUV and the redesigned Sonata, a midsized car.

The Korean manufacturers are growing fast in the U.S. market where they both rank in the Top 10 for sales and are taking business away from established Japanese competitors.

Hyundai and Kia each nearly doubled sales in November from the year-ago period and their business combined was just behind Chrysler Group, which is run by Italy's Fiat S.p.A.

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101222/OEM01/101229948/1277#ixzz18wt76aM6

Hyundai Dealers

Tuesday, December 21, 2010

2011 Sonata, Volt and Leaf are North American Car of the Year Finalists

The all-new Sonata, Chevy Volt and Nissan Leaf are the 2011 North American Car of the Year finalists!

From a lineup that also included the Audi A8, the Buick Regal, and the Jaguar XJ, today the North American Car Awards announced its three finalists for Car of The Year 2011:  the Hyundai Sonata 2011 Model Year, the Chevrolet Volt, and the Nissan Leaf.

The prestigious Car of the Year award is given to cars that either set new standards or become benchmarks in their class. To be eligible for the award, the vehicles must either be all-new or substantially changed from previous models. They must also have a foreseeable annual sale of at least 5.000 vehicles in the North American market.

The cars are judged on a variety of considerations, the most important of which are affordability and value. Other factors include general design, safety, fuel economy, handling, road worthiness, performance, comfort, assembly quality, functionality, technical innovation, and driver satisfaction.
This year, all of the finalists have some flavor of electric to them. The all-new Hyundai Sonata has a hybrid version, the Volt is an electrically driven car that has a gas engine to extend its range, and the Leaf is a completely electric car.

The cars are chosen by a jury comprised of 49 automotive journalists from the United States and Canada. These journalists represent magazines, television and radio stations, newspapers, and websites.


The jurors are given 25 points with which to vote on the cars. The maximum amount of points the jurors can award to any one car is 10 points, though they are not allowed to give more than 9 points to another car if they award the maximum. The jurors must award all of their points and send their ballots directly to the Detroit office of Deloitte & Touche.

Deloitte & Touche are the only ones to know the identity of the Car of the Year until the announcement at the North American International Auto Show in Detroit on January 10th, 2011.

Read More: http://www.hyundai-blog.com/index.php/2010/12/20/2011-sonata-volt-and-leaf-are-north-american-car-of-the-year-finalists/

Ettleson Hyundai Dealers

Monday, December 20, 2010

2011 HYUNDAI SONATA NAMED AUTOMOBILE MAGAZINE “ALL STAR”

The all-new 2011 Hyundai Sonata has been named to Automobile Magazine’s annual “All Stars” list as one of the most outstanding cars of the year.

“The critical acclaim and recognition from experts like the editors of Automobile Magazine is gratifying,” said John Krafcik, President and CEO of Hyundai Motor America. “Sonata is a game-changing car that has surpassed everyone’s expectations. The All Star award is recognition that the record number of customers who chose Sonata this year made a great choice.”

Each fall, Automobile Magazine tests new model cars and its reigning All Stars before selecting 10 vehicles that stand out among all others in the market.

“The Sonata has emerged as an unquestioned leader in a segment that’s bursting with excellent automobiles. Painstakingly conceptualized, designed and engineered by Hyundai, the Sonata meets and exceeds the varied needs and wishes of demanding American buyers,” writes Automobile Magazine. The editors conclude, “The Sonata is a car that sells purely on its merits rather than on its warranty, and increasing numbers of savvy Americans are beating a path to Hyundai’s door."

The 2011 Hyundai Sonata was introduced earlier this year. Sonata brings to the market a number of breakthroughs previously unheard of in the mid-size family sedan segment including standout design, a standard gasoline direct injected engine that delivers 35 miles per gallon on the highway, an optional 274-horsepower 4-cylinder turbo and a hybrid model that will go on sale in the U.S. in January.

Through the first 11 months of the year, Sonata sales are up 65 percent over last year on the strength of the new model, which, is manufactured at Hyundai Motor Manufacturing Alabama. Sonata’s breakthrough 2.4-liter gasoline direct injection (GDI) engine, 2.0-liter turbo GDI and 6-speed automatic transmission also are manufactured in the United States. Hyundai Motor America sold 500,000 new vehicles in the U.S. for the first time ever, this year. Sonata has been the most “shopped” midsize car in the market for six of the past seven months as measured by Compete, an automotive market analysis firm.

The complete story on the “Automobile All Stars” is available in the February 2011 issue of Automobile Magazine and at www.automobilemagazine.com. The February issue will be available on iPad on December 20 and on newsstands on January 4, 2011.

Read More: http://www.hyundaiusa.com/about-hyundai/news/YF_Automobile_All_Star-20101215.aspx

Hyundai Dealers

Tuesday, December 14, 2010

Consumer Spirits Lift as Economic Recovery Accelerates

By Courtney Schlisserman - Dec 10, 2010 9:02 AM PT

Confidence among U.S. consumers increased in December to a six-month high, coinciding with stronger holiday sales that show the economy is gathering speed.

The Thomson Reuters/University of Michigan preliminary index of consumer sentiment rose to 74.2 from 71.6 at the end of November. A Commerce Department report showed the U.S. trade deficit shrank more than forecast in October to $38.7 billion as growing economies overseas propelled exports to a two-year high.

Retailers such as Neiman Marcus Group Inc. have benefited during the biggest shopping period of the year as Americans grew more optimistic about the labor market. Treasury securities fell after the trade report signaled the U.S. economy is getting a boost from a jump in exports stemming from growing demand in markets like China, Brazil and South Korea.

“There’s a groundswell of good news right now,” said Jonathan Basile, an economist at Credit Suisse in New York. “That to me is a sign that households and businesses can make purchases with a little more confidence.”

Economists projected a December sentiment reading of 72.5, according to the median estimate in a Bloomberg News survey. Forecasts in the survey of 67 economists ranged from 69 to 76.5. The gauge averaged 89 in the five years leading up to the recession that began in December 2007.

The survey’s measure of current conditions, which reflects Americans’ perceptions of their financial situation and whether it is a good time to buy big-ticket items like cars, increased to 85.7, the highest since January 2008, from 82.1 a month earlier.

Consumer Expectations

Consumer expectations for six months from now, which more closely projects the direction of consumer spending, increased to a six-month high of 66.8 from 64.8.

Higher stock prices this month and signs tax rates will be kept from increasing may prop up Americans’ spirits. Since the end of November through yesterday, the S&P 500 gained 4.4 percent. President Barack Obama this week agreed with Republicans to prolong income-tax cuts put in place by former President George W. Bush.

“Consumers are taking their cues from the stock market, and private employment is rising, despite November’s disappointing numbers,” said Ryan Sweet, a senior economist at Moody’s Analytics Inc. in West Chester, Pennsylvania, who projected the sentiment index would rise to 74.

Holiday Forecast

The National Retail Federation forecast November to December sales will rise by 2.3 percent from the same time in 2009, making it the best holiday shopping season in four years. The ICSC said it expects December sales to rise as much as 3.5 percent compared with last year.

“I would generally say that the core customer is absolutely back shopping,” Neiman Marcus Chief Executive Officer Karen Katz said on a conference call Dec. 8. Still, consumer “spending is not back up to the levels of pre- recession and we don’t have any expectations that it will get back to that level.”
The Michigan survey showed that buying plans for household durable goods rose to the highest level since January 2008. The proportion of Americans saying they were hearing of job gains rose to the highest level since 1983.

The figure is at odds with Labor Department data last week that showed November unemployment rose to 9.8 percent, the highest since April and close to a 26-year high. The economy generated 39,000 jobs after 172,000 a month earlier.

Imports Stagnated

The Commerce Department’s trade report showed imports stagnated in October as U.S. demand for crude oil fell. The overall trade gap, which narrowed 13 percent, was projected to be little changed at $43.8 billion, according to the median forecast of economists surveyed. Estimates ranged from deficits of $39.5 billion to $46.6 billion.

“Trade is definitely going to provide a decent pop to growth in the fourth quarter,” Sweet said.
Exports, benefitting from a cheaper dollar, increased 3.2 percent to $158.7 billion, boosted by sales of foods, automobiles, engines and industrial supplies like fuel oil and natural gas.

U.S. Dollar

Since reaching a one-year high on June 7, the dollar has fallen 6.6 percent against a trade-weighted basket of currencies. The drop makes American goods cheaper to buyers abroad and will keep spurring manufacturing, which expanded for a 16th consecutive month in November.

Growing overseas economies are also contributing to demand for U.S. goods. China, set to become the world’s second-largest economy this year, had a 9.6 percent gain in third-quarter gross domestic product from a year ago. Singapore , in the running to be the world’s fastest-growing economy this year, expanded 10.6 percent while Brazil, South America’s biggest economy, grew 6.7 percent.
General Dynamics Corp., based in Falls Church, Virginia, is seeing “strong international order activity and interest, particularly in the emerging markets,” Chief Executive Officer Jay Johnson said in a Dec. 2 industry conference presentation.

www.automobilemag.com REVIEWS: First Drive: 2011 Hyundai Elantra

You'll want to drive new Hyundai Sonata like you stole it

When a car's as close to the family sedan sweet spot as Hyundai's 2011 Sonata is, you have to be careful about jazzing it up. Easy to go too far and lose the balance that makes the original delightful.

Hyundai, which seems lately to have the magic touch (sales through November are up 23% in a market up 11%), perhaps strayed over the line in creating its 2.0T, a go-fast turbocharged version of Sonata. But errors are slight and, overall, the car's dandy.

The test car had a hard ride. Not just sportingly stiff, but punishing over potholes and broken asphalt that characterize too much of American road surfaces. The suspension, aimed at cornering agility, is stiffer than on non-turbo models, and 225/45Rx18 tires are standard. The "45" means the sidewalls are so stubby and stiff that there's little give.

The turbo engine, which uses gasoline direct injection (GDI) for more power and fuel efficiency, grumbled unpleasantly at cold start. After it warmed, and always under hard throttle, it sounded good. GDI engines often are noisier than others, giving the impression there's a coarse, unrefined powerplant under the hood. Payback for the GDI noise is extra performance and miles per gallon. Hyundai calls its combination of GDI and turbocharging "Blue Drive." We don't know why.

The loaded test car also was $30,000, no longer the hard-to-resist pricing that helped make Hyundai a success. On the other hand, that price brought leather upholstery, navigation, backup camera, heated front and rear seats and — can you stand it? — premium door sill scuff plates.

If you don't need all that, the base 2.0T is about $25,000, which seems more like Hyundai pricing.
Mainly, the balance swung wildly positive.

Sonata 2.0T did as intended — went quickly, and did so smoothly. The turbo engine has higher power ratings (274 horsepower, 269 pounds-feet of torque) than rivals' V-6 engines and uses regular gasoline. Some companies recommend or require pricier premium fuel for their turbos.

The 2.0T engine wasn't high-strung, as some turbos can be. It rolled out a seamless flow of power from just above idle to redline. It never seemed like — you know the type — a smallish four-cylinder meant for fuel economy but turbocharged to get its power back to where it should have been.

Nope. It came across as a highly entertaining and agreeable engine of indeterminate cylinders and size, equally at home slogging or flogging.


Thursday, December 9, 2010

InsideLine.com: 2011 Hyundai Elantra First Drive - Compact Class, Emphasis on "Class"

By Jason Kavanagh, Engineering Editor | Published Dec 8, 2010

Generally the small-car compromise goes something like this — among style, content or affordability, pick any two. It turns out that making inexpensive cars that are profitable — and therefore worthwhile for the automaker to invest in — is tricky business.

With the 2011 Hyundai Elantra, the company is attempting to take that box of compromise and shake it all about. Hyundai's taking the fight to the compact side of the sedan spectrum with the new Elantra, the latest in the reinvention of its model range. We're getting the impression that the company's just lining up dominoes and flicking them over, one by one. It's making this look easy.

Bold Style

It's not going to be easy, of course, as the compact car class is chock-full of mainstays like the Honda Civic, Mazda 3, Nissan Sentra and Toyota Corolla, plus the new Chevrolet Cruze and Ford Fiesta sedans.

The Elantra's visual presence suggests confidence. Although similar to the outgoing Elantra in width and length, the 2011 Hyundai Elantra chops nearly 2 inches out of the height and instead adds it to the wheelbase. The effect is dramatic, and no longer does the Elantra look frumpy.

The new car's cohesive and unusually purposeful look is the product of Hyundai's California design studio, and while there are hints of Civic in the greenhouse and some Lexus IS at the rear, the Elantra largely has a look all its own. The subdued aggression of the nose, the long wheelbase, sharp character lines — this is definitely not a toylike small car.

Styling nits to pick? It looks a bit awkward with the smaller 16-inch wheels, but little else. The Elantra simply looks terrific in the metal.

Not Bad Inside Either

Inside the cabin, the pinched-waist look to the center stack adds a bit of flair while presenting the various and sundry controls in a clean and straightforward manner. Materials are of the hard-but-look-soft variety, and there are mercifully few surfaces that don't have a matte finish.
Despite the deep cowl, the interior feels breezy and spacious — headroom up front is plentiful for 6-footers and the steering wheel is a bit smaller in diameter than usual, which enhances the sense of space up front. The backseat is a different story, as headroom is cramped, although legroom is plentiful even for tall folks. Also of note — rear seat heaters. Yep, and they're standard on the Elantra Limited.

One Engine for All

All 2011 Elantras are powered by an all-new 1.8-liter four-cylinder generating 148 horsepower at 6,500 rpm and 131 pound-feet of torque at 4,700 rpm. The new engine is the single most significant contributor to the Elantra's fuel-sipping ways, mainly because the outgoing Beta iron-block four was kind of a dinosaur. The all-aluminum engine has a two-step variable-length intake manifold and continuously variable intake and exhaust cams to help broaden the torque curve while improving fuel economy. An intelligent alternator further ekes out fuel economy by charging primarily when it is most efficient to do so.

Hyundai is quite proud of the Elantra's 29 city/40 highway mpg, taking great pains to point out that those fuel economy numbers apply to all Elantras regardless of transmission, trim level, wheel size or even paint color. No premium need be paid for a special high-efficiency version as with the Cruze Eco or Fiesta with the Super Fuel Economy package. This way, everyone wins — consumers and CAFE-conscious automaker alike.

Balancing Fun and Frugality

High fuel economy numbers such as these often come at the expense of any semblance of fun since they typically rely on a transmission (well, for automatics, anyway) that upshifts to 6th gear before you leave the driveway and low-rolling-resistance tires that howl like a pack of coyotes when you think about turning the wheel. Not so the Elantra. It's nimble and there's a solid amount of grip on tap when you bend it into a corner. The fully electric steering doesn't have Mazda 3 levels of driver engagement, but it is very precise and certainly feels better resolved than the Sonata's odd tiller.
Isolation from road noise could be better. The Elantra relays coarseness through its structure in a way that reminds you that, yes, you're driving a car priced somewhere in the teens.

The Elantra rides firmly, but it's a well-damped firm and not an underdamped cheap-car crashy-firm.

Although it delivers fully class-competitive power, the Elantra's engine still relies on revs to tackle large hills or freeway merging situations. Thus, the transmission's ability to seamlessly change to the right gear for the occasion is that much more critical. Fortunately, gearchanges from the Elantra's autobox are creamy smooth and downshifts are served up willingly when needed. No stodginess or hunting here. A six-speed manual is standard on base models, but the six-speed automatic is optional on the GLS and standard on the Limited.

The front suspension consists of MacPherson struts up front and there's a twist-beam rear suspension. This compact rear suspension allows for ample cargo volume of 14.8 cubic feet. Its short-length rear deck makes for a deep cargo area, and the wide deck lid is supported by gooseneck hinges.

Surprisingly, Hyundai fitted monotube dampers to the Elantra's rear suspension rather than cheaper twin-tube dampers. Engineers can usually dial in better ride quality with monotubes since they can generate meaningful damping force even at very small piston movements. And sure enough, although the Elantra rides firmly, it's a well-damped firm and not an underdamped cheap-car crashy-firm. The kind of firm that we can get behind.

Ride quality has a lot to do with chassis stiffness, too, and there the new Elantra is said to boast a 37 percent increase in torsional rigidity over the outgoing model. The fundamental goodness of the Elantra's chassis is, er, good.

Two Trim Levels, Many Choices

Like the Sonata, the Elantra will be offered in two trim levels, GLS and Limited. GLS runs the gamut from the $15,550 bare-bones loss-leader version with a six-speed manual gearbox, 15-inch steelies and no cruise or air-conditioning, to the optioned-up GLS Navigation.

The automatic-only Limited grants access to options like leather, heated front and rear seats, 17-inch wheels and other goodies you expect in a fancy-pants version with a name like "Limited." To this you can add a Premium package, which forms the upper bound of Elantra pricing at $22,700. Weight weenies will be pleased to know that the base GLS with manual gearbox weighs 2,661 pounds, whereas the gussied-up Limited weighs some 215 pounds more.

Don't expect to find many base GLSs that exist primarily to feature the low starting price. Realistically, most Elantras will be equipped somewhere in between — with the six-speed automatic and a few creature comforts but sans navigation. The GLS with the Preferred package starts at $18,350.

Optioned smartly, the Elantra is more than just a lot of car for the money. It's a sharply dressed, roomy and amply equipped car for the money. It was before to some degree, but now it has classy looks to match. And when it comes to economy sedans, that still matters.

Tuesday, December 7, 2010

Top 10 vehicles of 2010

Hyundai plans new brand strategy

Modern premium' will target an upmarket image

SEOUL -- Hyundai Motor Co. plans to unveil a global branding strategy under the concept "modern premium" in a bid to nudge its image upmarket and command higher prices more in line with the carmaker's recent strides in quality and technology.

The concept, already used internally, is expected to be announced at the Detroit auto show in January and rolled out next year. A new slogan will also be revealed to replace Hyundai's current message of "Drive Your Way," spokeswoman Song Meeyoung said.

The overhaul will focus on improved customer service, more innovative marketing and a better look and feel for the vehicles themselves.

"In the past 10 years, we have been very successful in building an image for quality," Executive Vice President Cho Won Hong, Hyundai's new global marketing chief, said in an interview last month.. "From now on, our direction will be defined as new premium or modern premium."

Hyundai, whose name means "modern" in Korean, was long known as an economy brand that undercut rivals on sticker prices. Now the company wants to foster an image that matches its burgeoning reputation for top-notch quality. Cho targets an "attainable" premium niche above Japanese competitors that packs technology, style and service into reliable rides.

The South Korean automaker ranked seventh among mass-market brands in the this year's U.S. Initial Quality Study by J.D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai's Accent compact and Elantra small car were named among the top three cars in their segments.

Better cars mean better business. Through November, Hyundai's U.S. sales surged 23 percent to 493,426 units in a market up 11 percent.

"We have been doing quite well in building good functional quality," Cho said. "But we still have some room to improve our emotional quality, and that is related to our brand strategy. That's why we set modern premium as the brand direction for the next five to 10 years."

Starting next year, Hyundai will reinforce the new message through:

-- A "substantial increase" in marketing funding

-- A new dealer and salesperson education program

-- An improved global dealer showroom identity.

Modern premium may also mean higher sticker prices.

"Obviously, there will be some price increases," Cho said. "If we deliver premium value to the customers and they recognize the value, then that's the time we can increase our prices."

Cho returned to Hyundai in August after a decade at the management consultancy Monitor Group in Boston. His early years at Hyundai were spent in overseas and strategic planning. As an outside consultant, he helped develop Hyundai's current concept of "refined and confident."

Read more: http://www.autonews.com/apps/pbcs.dll/article?AID=/20101206/RETAIL03/312069982/1018#ixzz17RKTSMg0

Hyundai Dealers

Friday, December 3, 2010

2011 Hyundai Azera Limited – Short Take Road Test

Hyundai’s big front-driver doesn’t offer much for enthusiasts, but packs plenty for everybody else.

Bracketed by the 10Best-winning Sonata (yes, we just said that) and the budget-luxe Genesis, the Hyundai Azera competes with other big front-wheel-drive sedans for the attention of a motoring sect committed to comfort. One of the oldest models in the Hyundai armory, the Azera went on sale in 2005 as a 2006 model.

For 2011, it receives a significant refresh that includes more power from both available V-6s—the 3.8-liter in the range-topping Limited tested here is up 20 hp, to 283—a six-speed automatic transmission in place of a five-speed unit, and a revised exterior that features new bumpers, a chrome grille, LED surrounds for the headlamps, and LED taillights. The result is a slightly classier look that is still as anonymous as a ghost writer—although recently revealed sketches of the next-generation Azera promise a dramatic look in line with Hyundai’s emergent styling philosophy.

The only change inside is new trim on the center console. While the interior is simple and nicely made, the switchgear and ambience are dated compared with Hyundai’s more recent offerings. Additionally, despite power adjustable seats and a power tilting and telescoping steering wheel, the driving position is a bit weird, as if you’re too high off the floor. The feeling of sitting up in the car rather than down inside it is exacerbated by the unfashionably low cowl and beltline. Awkward as it feels, the combination does make for excellent visibility.

Fast… In a Straight Line

We’re not going to complain about more power, but the Azera didn’t really need it. It’s fast, all right, with a top speed governed at 148 mph and a 0-to-60-mph time of 6.3 seconds. That’s 0.3 second faster than the Toyota Avalon and 0.6 second better than the Ford Taurus, but two tenths off the pace of a 2006 Azera we tested. (The Nissan Maxima, which competes on price and size, rules the roost with a time of 5.8 seconds.) The Azera will easily leave the line in a cloud of tire smoke if you turn off traction control, but there’s nothing sporty about this car, and the engine becomes coarse as it nears the 6200-rpm redline.

Read More: http://www.caranddriver.com/reviews/car/10q4/2011_hyundai_azera_limited-short_take_road_test

Hyundai Dealers

Thursday, December 2, 2010

2011 Hyundai Sonata Put to the 40-Hour Test

There’s nothing like a big ‘ole road trip to truly take the measure of a car. It exposes weaknesses that may never surface in a week-long stint or a year of overnight commutes. This year’s family holiday rotation tapped our Tallahassee relatives as the turkey-day cooks, which gives the Detroit-based eaters and dish-washers a 2250-mile trip and about 40 hours of total seat time. But what seat to choose?

The last time we did this drive we procured a then-new ultra-low-sulfur-diesel-sipping 2007 Mercedes-Benz E320 Bluetec.  Back then we were cautiously optimistic of clean-diesel’s future, and indeed our test car managed an impressive 33 mpg over that round-trip jaunt. These days, gasoline direct injection, downsizing, and transmissions with six or more ratios are closing in on diesel’s efficiency for way less money.

So to optimize both comfort and fuel costs on this year’s trip we chose Hyundai’s 200-hp Sonata SE, powered by a 2.4-liter GDI engine mated to a 6-speed paddle-shifted automatic. By comparison with the earlier Benz, it’s similar in size (slightly smaller outside and larger inside), almost a second slower, 750 pounds lighter, and rated better by the EPA — 22/34 mpg city/hwy versus the E320 Bluetec’s 22/32 (on the 2008 scale; today’s E350 Bluetec rates 22/33). Our results were similarly impressive. Our overall trip average was 30.2 mpg, which included a 9.5-hour blast to Atlanta driven at an indicated average of 77 mph during which we averaged 30.2 mpg. Those figures led to some equally impressive range figures: We drove 597 miles on one well-topped-off 18.5-gallon tank.

As for comfort, we found no fault with the seats after 12 hours, the manual climate control was easily manipulated to maintain a comfortable temp as exterior temperatures gradually rose from hat-and-gloves to shorts weather. Between the armrest tray, the deep bin beneath it, the center console and glove boxes, and door and seat-back pockets there was plenty of space for all our stuff. Two 12-volt sockets allowed us to plug in both the Escort iQ and one recharger. Interior noise levels and sound-system brilliance are in keeping with the Sonata’s $26,050 price point (which is to say, no match for the Benz’s). Our biggest refinement complaint was with the engine note which sounds a bit thrashy and cheap when accelerating from low speeds with little wind or road noise to mask it.

Read more: http://blogs.motortrend.com/2011-hyundai-sonata-put-40-hour-test-6008.html#ixzz16zVB8h1I

Hyundai Illinois

Hyundai Drops The Gloves, Will Call Out Sales of 40-MPG Cars

Just a month ago, we suggested that 40 miles per gallon is the new bragging threshold for subcompact and even compact cars.

Now, Hyundai has dropped the gloves (or thrown down the gauntlet) with a clever marketing campaign to contrast it with other makers: It will start breaking out the sales of its models rated at 40 mpg every month, and challenges the other carmakers to do the same.

"For us," said John Krafcik, president and CEO of Hyundai Motor America, "leadership isn’t how many low-volume special-edition 40-mpg models we offer, but rather how many 40-mpg vehicles consumers actually buy. We’d love to see others follow our lead.”

It's all to highlight the 2011 Hyundai Elantra compact, which the EPA rates at 40 mpg highway for all of its models--unlike, say, the 2011 Chevy Cruze. There's only a single model, the 2011 Chevy Cruze Eco, that reaches the magic 40 mpg rating.

Or as Hyundai pointedly says, "We want to emphasize ALL Elantras, not just a small slice of manual transmission models (already a small slice), get 40 mpg – no asterisks."

Which is what leads to their "Save the Asterisks!" video, below.

Going further, Hyundai says it expects to sell more 40-mpg Elantras in January than its two of its (unspecified) "key competitors" will sell during all of 2011 of their "40/42 mpg special additions" [SIC: We think Hyundai's press release meant to say 'editions'].

Although the EPA's FuelEconomy.gov website lets consumers sort all cars by mileage rating, this is still another clever challenge by a company that's becoming known for its marketing smarts.
Another case: Hyundai benefited mightily during the economic downturn from their Hyundai Assurance Program, which guaranteed to take back any new Hyundai bought by anyone who subsequently lost a job.

Read More: http://www.greencarreports.com/blog/1052109_hyundai-drops-the-gloves-will-call-out-sales-of-40-mpg-cars

Hyundai Dealers